Naish Stand Up Paddling Jimmy Lewis Stand Up Paddle JP Australia Stand Up Padling Starboard SUP
Starboard Stand Up Paddling SUPTECH SUP Technologies Hawaiian Pro Line Stand Up Paddling Starboard SUP
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Cabrinha Kiteboarding 
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starboard windsurfing

Necky Kayaks San Francisco Necky Kayaks San Francisco and Marin County San Rafael Ocean Kayaks San Francisco
Ocean Kayaks San Rafael, Marin County and San Francisco
O'Neill Wetsuits
oneill wetsuits
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7s Surfing San Franciso and San Rafael, Marin County


Aloha Surfing San Franciso and San Rafael, Marin County

mctavish surfing san francisco  Walden Surfboards San Francisco and Marin County San Rafael

Coming Soon

Coming Soon


Splurge on your paddle! It's more than a mantra around here at the 101 Surf Sports Shop. We'll even admit to getting a bit religious about it, but trust us this is one cult you want to join.


starboard touring

The 2013 Starboard Touring in Wood as Board of The Week goes top shelp with Starboards All-Water Cruising Machine!


San Pablo Bay Sturgeon Caught (and released) by Ray Brwon 12-29-12

Check out a few customer catches! Send us your pics and fish data. Only one rule - You have to be on a paddle powered craft. Fish On!.



Water Safety is extremely important for everyone going on, in, or near the water. From the smallest lake to biggest bays here are some tips we have assembled to help keep you as safe as possible.


Coast Guard Comes to the Rescue

Here are some basic tips and a video on some water safety tips that just may save your life. The ocean, and any other body of water, should be respected on even the calmest of days.


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Upcoming Events

Tue Jul 28 @ 7:00PM - 08:00PM
San Francisco Giants SUP Race - Brewers
Sat Aug 01 @12:00PM - 06:00PM
Downwind SUP Safari
Sun Aug 02 @ 9:30AM - 11:00AM
Stand Up Paddleboard Lessons.
Sun Aug 02 @ 3:00PM - 05:00PM
SUP Lacrosse